Content Planning Session 9th December!

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I know you're there, in the background. You want to be hired, to have the right type of clients. But something is holding you back.

It's time to say "F" it, I'm going to show up on LinkedIn and get noticed.

You are the CEO (maybe also COO, CMO) of your business. It's time to join:

Let's Get Visible 

- the Content Club on LinkedIn

Are you going to continue to be beige? Play it small? OR are you ready to be noticed, to get known, and grow your business on LinkedIn? 

Be part of this positive, inclusive and growing community! Come join us! It's your time to shine.

We're running a LIVE support course that starts 6th November!

Learn More

Grow Your Audience

Increase Your Authority

Sign More Clients

 

Did you know that your social media content impacts the search results of your business? 

The time for excuses about not liking social media is long gone. You need to learn how to take up space. To shine and stand out on social media.

  • Are you growing your profile? Or have you been hiding behind excuses like "I can't use Canva."

  • Are you featuring in your content as the star of the show? Or have you given that privilege to some stock photo model?!!

  • Do you have an easy system to follow that helps you to keep showing up consistently?

  • 44% of LinkedIn users take home more than $75,000 per year. Are you signing them up to work with you? 

Join Now

Maybe this is what's been holding you back?

You don't know what advice to follow...

The experts all say you should do different things. They can't all be right. It feels like you're throwing spaghetti at the wall. It's a waste of time and to be honest it's overwhelming. It doesn't make sense...

Create talking head videos with lots of free advice and occasional trending audio. But does that increase your sales?

Post three times a week? Or a day? Avoid Mondays and the weekend... Is that true?

Do LinkedIn polls work? 

Enough already. There is an easier way...

So... You need to know:

  • What content works on LinkedIn to position me as an expert in my field?
  • How to show up as an expert in my content so that my credibility shines through?
  • How to use my content to build a network of new connections? I've changed industries.
  • How to get the right people to pay attention?
  • What content to share that will help to create the opportunity of a Discovery Call with my ideal client?

You're sick of searching for the answers online, you just want to ask someone and get an answer. 

You know that your clients are on LinkedIn. You know that your service can make a huge impact. It's so frustrating. You want to be part of a community that not only will cheer you on, but that you can also learn from, and that you enjoy spending time with.

Let's put a pin in the doubts that are holding you back:

Big Doubt #1 I don't know what to post on LinkedIn to grow the visibility of my business.

I've got a secret for you. Despite what all the bro marketers might have you believe, getting seen on LinkedIn has nothing to do with the algorithm, or whether you schedule your posts or not. Once you get your strategy right, you will see results.

And you don't need a fancy pantsy marketing agency to create a complex strategy for your business.

Because no one understands the services that you provide, or the results that you help your clients achieve, better than you.

You are the BEST person to create the central message and therefore the content that promotes your business.

Once it's done, you need to use it. Simple as that.

Big Doubt #2 I can't be "the real me" when I post on LinkedIn

Here's the thing. You can only get so far with ChatGPT before it's obvious that your overusing it. If you don't use it right, both your posts will sound robotic.

LinkedIn has changed. You don't have to get all super corporate in your copy or your imagery. So if double denim is your new suit, then you do you. The more you lean into being you, the more people will gravitate towards you as their kind of person.

And that corporate experience that exhausted you could be the exact super power that can help you to help others... once you frame it in a way that makes organisations want to buy your service. And that is easy peasy once you know how. (I'm going to show you!)

Big Doubt #3 my existing followers are never going to sign up as clients

You don't need a huge following or to know people in the industry that you want to work with.

When I pivoted my business and used LinkedIn to find clients to work with my entire network was made up of former colleagues, suppliers and friends!

The idea that you need to have hundreds of connections to start signing clients on LinkedIn is a myth.

You need to have credibility, authority and experience in the service that you offer and an understanding of the clients that you work with. AND post the right content to attract the RIGHT audience. Get me?

 

What if those doubts became POSSIBILITIES?

 

Hi there, I'm Elaine Walsh-McGrath!

Special Needs Mum, sea swimmer, world traveller, live music aficianado, ex ad agency pro. Oh yeah, I was born in 1974.

As a Content Marketing Strategist & Coach of a certain age, I am here to make it so much easier to show you how to find more clients.

I've been helping businesses nail their messaging and market their products and services since the 90s!

But let's rewind the tape a few years. In 2018 I decided I wasn't going back to work in my 6 figure advertising consultancy business. I had spent a year with my beautiful daughter, who just happens to have Down Syndrome. And I realised that the level of appointments and care she needed was not compatible with my previous working life.

So I didn't go back...

Most of my clients have that moment. Of I can't work like this anymore. I need something else to support us financially, but not have to go back to corporate life.

Is that familiar?

On my journey from working in a busy advertising agency to now, I realised that I could use the skills that I learned in clients service. Pitching, managing scope creep, building systems to manage multiple clients' marketing requirements, and I could show other businesses to do the same.

I work with large organisations to provide them with LinkedIn training and Content Strategy Consulting and a coaching business where I work with mainly Female Founded Small to Medium Sized Businesses.

It suits my new life so much better! Does your business do the same?

Building my confidence so that I could double down on getting my content right was central to my success so far. I struggled with stepping out from behind the camera to being in the spotlight, even if I am a chatterbox.

It's that first hand experience of having to grow my visibility and my client list on LinkedIn that helps me to support the members in my content membership.

My passion for sharing how easy it is to market your business is what inspired me to create a framework that brings me joy (and clients!) I share it and how to use it to get noticed by the right people in my Let's Get Visible membership.

I call it Ban the Beige. You might recognise it as "stop playing small", I want you to use it to help you to stand out from the crowd. I use it as a litmus test for both myself and my clients in their marketing. 

As part of the Let's Get Visible Content Membership, I am going to show you how you can be yourself on LinkedIn and find more clients for your business using your content. (Oh and also do that for your clients!)

I have signed up clients that I met on LinkedIn. I have been invited to speak at a major conference via LinkedIn. People reach out to me to work with me. What a time saver! That can happen for you too.

So do you want to grow your business in a way that feels achievable, sustainable, practical?

AND

Feels good. Feels right. 

If you are nodding and saying yes then I am for you!

I want to teach you how to use your message, your voice and personality to light that spark inside you, so that you can grow your business. (and perhaps your clients' business too!)

xx Elaine

Ready to be noticed, get known and sign more clients?

It wasn't so long ago that I was where you are now, I never took a selfie to promote my business until 2020!

I didn't realise how important seeing me was to my customers. I'm going to show you how you can grow your visibility and grow your profile.

Want to know more about how?

Introducing

Let's Get Visible

- The Content Club on LinkedIn

Designed to help you to use your message, your voice and your personality to get found, noticed and sign more clients on LinkedIn!

This monthly content coaching support membership will give you the tools to create your own unique, easy to use strategy. You'll have plenty of training and tutorials, systems and live Q&A support so that you know how to take the exact actions to grow your visibility on LinkedIn. And ask questions about how to improve your content.

Community and Connection is central to Let's Get Visible as we promote actively encourage kindness in our business network.

Sign Up Now

The secret sauce behind Let's Get Visible?

It's understanding how to use your personal brand in your content on LinkedIn.

Big brands invest millions in growing and promoting their brand personality. As a service business, with you at the helm, you automatically have that in spades. So are you using your presence, your knowledge, your perspective, your energy in your content?

  • Or are you "Being Beige?"
  • Have you put yourself in a box?

It's time to show up, stand out and grow your business with my support and the support of my Framework "Ban The Beige" you will be empowered to have:

FEARLESS CLARITY: Being bold enough to back your talent, your mission. And clearly state how you can help your clients.

ENCHANTING COMMUNICATION: Share content that captivates your followers. Create a curiosity and interest that leads them to want more information on how they can work with you.

BOLD CONFIDENCE: Stand out from everyone else in your niche with confidence and self belief. Show your authority. Reflect the successful business that you are building in your content.

LEVERAGE CONNECTION: Create joyful working connections with people that you admire and want to work with. And use this power to your mutual advantage.

COMMUNITY: With the Let's Get Visible Content Club a big part of this offering is a growing COMMUNITY. It is built on positivity, tolerance, respect and kindness. Is that for you?

How would it feel if you... 

Knew exactly what to post on LinkedIn to attract more attention from prospects. In your voice, with your stories.

Spent only 30 minutes a day on LinkedIn to network and grow your prospective clients.

Felt confident that the actions you take will grow your business.

Kick off your strategy with a self paced online course called CONTENT THAT CONVERTS.

Ask your questions IMMEDIATELY in the private LinkedIn Group or at the monthly Q&A session.

You are going to be ready to SHINE on LinkedIn.

Easy to Follow Strategy

Starting with the Self Paced Training "Content that Converts." Learn how to build a communication strategy that is unique for your business. No cookie cutter here. Ask questions specific to your business in our LinkedIn Group and at the monthly Q&A sessions. This is easy both to follow and implement.

Market Your Business

You will confidently promote your business with the back up and support of monthly Q&A calls and planning workshops to keep you on track. Just watch your following and connections grow!

Connect with Clients

Your content strategy will guide you to take the right actions. This will result in a wider net of relevant connections that will help you to grow your business. And you'll have that support and accountability of the membership and peer to peer support to guide you.

Sign Up NOW

Want at peek at your path to growing your visibility on LinkedIn with ease?

You get ALL of this inside the Let's Get Visible Membership: 

The Content that Converts self paced online course.

IMMEDIATELY AVAILABLE when you purchase the membership. The course will help you get your business ready to shine on LinkedIn: The lessons we cover:

  • Lesson 1 - How to Nail your Niche
  • Lesson 2 - How to Speak to your Ideal Client
  • Lesson 3 - How to Create a Content Strategy 
  • Lesson 4 - Creating Content Rules for Your Business
  • Lesson 5 - How to Plan Shareable Content with Ease

Worksheets for each lesson, Trello boards, the exact planning spreadsheets that I use in my business.

Watch the past calls and replays and ask any questions that you need in our private LinkedIn Group and at our monthly calls.

This annual membership gives you access to course, and supporting tutorials and materials.

Value €6,800

The Content Club

Monthly Coaching Calls on Zoom (replay of calls available)

The 2025 Schedule has been released. We'll be meeting monthly on Wednesdays at 2pm!

Join the growing community of positive entrepreneurs who cheer each other on.

Weekly Creative and Accountability Content Challenge.

Get the opportunity to spotlight your business with your questions!

Value €4,400

Content Planning Workshops

Get your Content sorted for 2025. Elaine runs quarterly interactive 90 minute live planning workshop sessions. The next one is on the 9th December.

We get together with our planning tools and plan 90 days of content! You'll get the opportunity to ask your questions in the session or pose them prior and watch the replayed video.

Value  €1,600

A Vault of practical Masterclasses

10 masterclasses to help you to bring your content and business to the next level.

How to Shine on LinkedIn

How to Create 20 Posts for LinkedIn with Ai

How to Create a Lead Magnet with Ai

How to Promote your Webinar using LinkedIn Events and Eventbrite

How to Create Your Email Welcome Series

How to Use Stories to Stand Out on LinkedIn

How to Fearlessly Cut through the Noise on LinkedIn and Beyond.

How to Promote your Business with Podcasts and LinkedIn

Create Videos with Confidence

Value  €750

Sign up Now

You're 3 steps away from transforming your visibility on LinkedIn

It's as easy as 1, 2, 3!

1. Select Your Payment Preference

You can choose to pay all in one go, or monthly. Whatever suits you best.

We accept all major credit cards or Paypal.

2. Get your questions answered

Get your questions answered on the calls, or in our private LinkedIn group and also under each of the recorded videos that we share. 

You can submit your question ahead of time and catch the recording later.

3. Watch the dial move on your results

Each month improve your visibility by taking advantage of all of the resources available to you. From tutorials through to live Q&As and handy planning and implementation tools.

Sign Up Now

Select the plan that's right for you.

So that you can learn how to share your coaching or service based business in a way that attracts more relevant connections.

So you can put a content plan in place that it easy to use, where you can schedule in advance.

To grow your LinkedIn followers and connections by showing up consistently and getting more visible on the platform.

To know how to use the different tools that LinkedIn uses to promote your business with ease.

12 monthly payments

€97/m

Best for Cash Flow

  • Content That Converts Training self paced course. Start when you're ready! (€1,250)
  • Content Planning Spreadsheet and Trello boards (€100)
  • Supported Training Workbooks (€450)
  • Lifetime access to replayed calls , tutorials and supporting materials (€2,500)
  • Private LinkedIn Group with Q&A Feedback Thread (€2,500)
  • The Content Club - Monthly live x 60 minute Zoom calls throughout the year (€2,400)
  • Weekly Creative and Accountability Content Challenge (€2,000)
  • Content planning workshops (€1,600)
  • Additional MasterClasses (€750)
  • BONUS Real Me Wins Clients Self Paced Course (€1,073)
  • BONUS How to Build your List with Ease (€846)
  • BONUS LinkedIn 101 Tutorials (€347)

TOTAL VALUE €15,816

BUY NOW

1 payment of

€1,067/year

Best Value

  • Content That Converts Training self paced course. Start when you're ready! (€1,250)
  • Content Planning Spreadsheet and Trello boards (€100)
  • Supported Training Workbooks (€450)
  • Lifetime access to replayed calls , tutorials and supporting materials (€2,500)
  • Private LinkedIn Group with Q&A Feedback Thread (€2,500)
  • The Content Club - Monthly live x 60 minute Zoom calls throughout the year (€2,400)
  • Weekly Creative and Accountability Content Challenge (€2,000)
  • Content planning workshops (€1,600)
  • Additional MasterClasses (€750)
  • BONUS Real Me Wins Clients Self Paced Course (€1,073)
  • BONUS How to Build your List with Ease (€846)
  • BONUS LinkedIn 101 Tutorials (€347)

TOTAL VALUE €15,816

BUY NOW

Are you ready to go! (Or as we say in Ireland... are you set for the off?)

Love a bit of added value? Like a juicy Bonus Stack? Yeah me too.

You'll receive instant access to over 2K in course bonuses to grow your business with confidence and ease.

The Real Me Wins Clients on LinkedIn Online Course

Forget copying everyone else, you are the reason that your clients are going to buy from you. Your beliefs, the way you teach, train or coach, or however you deliver the service that you deliver. It's YOU!

What's the point in pretending to be a watered down version of you? It won't sell.

So this invaluable course comes with the Authentic Me workbook, with supporting tutorials, a content workbook with tutorial, a content idea cheatsheet and a branding cheatsheet.

It also includes the How to Shine on LinkedIn training with a branding training with an International Creative Director and  a leading UK brand photographer.

You also get copy prompts, and super helpful Trello board to organise it all is going to be invaluable for you to confidently stand out as you and attract the clients you want for your business.  

(Valued at €1,073)

How to Build your List With Ease

It's so much easier to reach out to your future clients when you've got something that's just perfect to share with them... not to mention it's even better when they not only connect with you on LinkedIn... but also subscribe to your list.

Do you have something that you know is of value to your ideal client that you can easily share with them in a DM (direct message?)

No more icky sales tactics. This is sharing your valuable knowledge to help your ideal client to get to know you.

(Valued at €846)

LinkedIn 101 Tutorials

LinkedIn is growing as an indispensable tool for professionals across the globe. When you are looking for new corporate clients it's the place to be! This course provides the foundational knowledge and skills you need to thrive on the platform.

We'll work through each aspect of LinkedIn from Setting Up Your LinkedIn Account, Navigating LinkedIn with Ease, and learning how use the platform to Connect and Network.

You'll learn how to share your content easily. And even how to Customize Your LinkedIn URL to make it super easy to share at your next networking meeting!

(Valued at €347)

Buy Now

100% Risk Free

I understand that sometimes things happen and people need their money back.

AND, even though I know this content membership is so valuable, you deserve the chance to join risk-free to see if it’s for you. If it's not for you then, simply request a refund within 7 days of purchase, and you’ll be refunded in full, minus a €10 admin fee.

There'll be no questions asked. You simply have to let me know this in writing via email within the 7 days. I will issue you a full refund (minus a €10 admin fee).

After that point there is no refund for the annual membership (€1,067.)

This is an annual membership. If you are paying monthly and you choose to cancel your membership before you have paid for 12 months then you will lose the "lifetime access" to bonus courses, the LinkedIn membership group, recordings of the live calls and membership material.

*Lifetime access is available to members who have paid in full for the annual membership, whether that be in one annual payment or over 12 monthly payments. It gives you access to the bonus courses, the Content that Converts course, the live support calls for the 12 months that you have paid for. 

*Lifetime access is defined as "the period of time for which Elaine Walsh-McGrath is providing this service. In the circumstance where Elaine makes a change to the service, members will get the opportunity to download the materials locally."

Client Success Stories

Sign up now

STILL HERE? OH GOOD!

I MADE YOU A LITTLE SOMETHING... 

 

Let's Get Visible is a hot match for you, if... 

 

This sounds familiar... 

  • You have a service based business with strong credentials and a growing client list but your LinkedIn content isn't calling in the right people.
  • You know who your clients should be but the content that you've been producing isn't converting. 
  • You are comfortable with using social media to promote yourself and you're ready to learn how to best use LinkedIn.
  • You are a natural networker and happy to reach out to prospective clients on LinkedIn. You just need to know how.
  • You are ready to take this opportunity to grow your business and you can invest both the time and money to get the results.

This is not for you if...

  • You are at the beginning of your career and have no client experience or work experience.
  • You don't know who your clients are and you have no way of reaching out to people who would fall into the category that you help with.
  • You hate using social media and you don't believe that it can help you to promote your business.
  • You’re looking for an easy way to make money fast—this won't happen overnight (But it is SO doable if you’re willing to commit to doing the work!)
  • You don't have time to set aside to respond to comments, to reach out to your ideal clients and to make appointments to get on a call and sell your services.

You may be wondering...

Select the plan that's right for you:

So that you can get found, known and more find clients on LinkedIn.

12 monthly payments

€97/m

Best for Cash Flow

  • Content That Converts Training self paced course. Start when you're ready! (€1,250)
  • Content Planning Spreadsheet and Trello boards (€100)
  • Supported Training Workbooks (€450)
  • Lifetime access to replayed calls , tutorials and supporting materials (€2,500)
  • Private LinkedIn Group with Q&A Feedback Thread (€2,500)
  • The Content Club - Monthly live x 60 minute Zoom calls throughout the year (€2,400)
  • Weekly Creative and Accountability Content Challenge (€2,000)
  • Content planning workshops (€1,600)
  • Additional MasterClasses (€750)
  • BONUS Real Me Wins Clients Self Paced Course (€1,073)
  • BONUS How to Build your List with Ease (€846)
  • BONUS LinkedIn 101 Tutorials (€347)

TOTAL VALUE €15,816

Sign up

1 payment of

€1,080/year

Best Value

  • Content That Converts Training self paced course. Start when you're ready! (€1,250)
  • Content Planning Spreadsheet and Trello boards (€100)
  • Supported Training Workbooks (€450)
  • Lifetime access to replayed calls , tutorials and supporting materials (€2,500)
  • Private LinkedIn Group with Q&A Feedback Thread (€2,500)
  • The Content Club - Monthly live x 60 minute Zoom calls throughout the year (€2,400)
  • Weekly Creative and Accountability Content Challenge (€2,000)
  • Content planning workshops (€1,600)
  • Additional MasterClasses (€750)
  • BONUS Real Me Wins Clients Self Paced Course (€1,073)
  • BONUS How to Build your List with Ease (€846)
  • BONUS LinkedIn 101 Tutorials (€347)

TOTAL VALUE €15,816

Sign Up

Now is the time to take action. Why?

Because your clients are on LinkedIn waiting for you to show up. 

If you're networking or being referred in any shape or form then people checking out your LinkedIn content to see if you have the credibility and authority to help them to solve their problem. They are checking if everything adds up...

While you get your strategy nailed, there are easy wins that you can create to start getting noticed, when you know how.

So join me NOW. Do this. The time is always right for getting your content right! Get your content ready and rolling to schedule over Christmas and into 2025!

 

Join Now

Need to ask a question? Get in touch...  

Message me on LinkedIn: www.linkedin.com/in/elainewalshmcgrath

Send an email: [email protected] 

EARNINGS DISCLAIMER

Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.

 

TESTIMONIALS

I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.

LINKEDIN

Elaine Walsh-McGrath does not have a relationship, affiliation, sponsorship or endorsement by LinkedIn Corporation. LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries. No content on this website or any of our service offerings have been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

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