What is a lead magnet?

A lead magnet is just a way to draw future clients (lead) towards you (magnet).

It can take lots of different formats. It's a way of you finding people that you can offer your services to, and they can get an idea of what you're all about.

So it has to be personalised to what you do.

A lead magnet, in other words a freebie or opt-in you offer in exchange for an email, can of course come in video, audio, or text format. So think about who you are offering this to and create the lead magnet in a format that will be easy for them to use.

Make it your own. 

You will need a concise & compelling title to convey the benefit and desirable outcome of your lead magnet, so your audience says OMG Yes I need this!

Here are 3 questions to help you gain clarity on the benefit of your lead magnet and what exactly to call it.

1. Who is it for?

2. What is the niche topic?

3. What is the desired outcome for them?

If you want some ideas of titles or types of freebies that you could pull together for your clients then why don't you download my 40 Lead Magnet Ideas for Yoga Teachers, Fitness Professionals and Health Coaches.

Here's the link:

https://www.elainewalshmcgrath.com/pl/2147551239