🎙 The Business Spotlight: Refinement, Not Retirement – with Wendy Garcarz, Founder of Refirement

Welcome to another powerful episode of The Business Spotlight, where I spotlight entrepreneurs who are walking a different path beyond the traditional 9 to 5.

This time, I’m joined by the phenomenal Wendy Garcarz, business strategist, TEDx speaker, and the visionary founder of Refirement—a global movement redefining what's possible for women over 55 in business.

This conversation is not just inspiring—it’s a rallying cry for every service-based business owner who’s ever felt underestimated or overlooked. If you’re building something meaningful or supporting clients in doing so, this episode is packed with wisdom you don’t want to miss.

💥 In this episode, we cover:

• How Refirement is dismantling stereotypes and creating a platform for women who are ready to start or scale a business later in life.
• The eye-opening research behind the 2024 Wise Women in Business Report and what it reveals about systemic barriers in entrepreneurship.
• Wendy’s Trinity of SMEs framework – three core pillars every small business must master:
  ✔ Product/Service Excellence
  ✔ Financial Confidence
  ✔ Sales Visibility
• The power of visibility in a noisy online world—and why showing up more boldly isn’t just nice, it’s necessary.
• How Wendy reclaimed her confidence after online trolling—and the lesson every entrepreneur needs to hear about getting out of your own way.
• What it really means to build a business that "makes the boat go faster"—inspired by the book that changed Wendy’s mindset forever.

✨ Quote Highlights:

“You don’t start a business because it’s a nice thing to do. You start a business because you have to.”
“Sales isn’t about selling—it’s about helping someone to buy.”
“If women started and scaled businesses at the same rate as men, we’d add £250 billion to the UK economy.”

📊 Who this episode is for:

Whether you're a Virtual Assistant, Social Media Manager, Copywriter, coach, or a service-based business owner, this episode will leave you thinking bigger about what's possible—both for yourself and your clients.

📈 Wendy’s mission:

To rewrite the narrative of aging and entrepreneurship—creating a world where women over 55 are seen, heard, and empowered to thrive in business.

🔗 Resources & Links:

• Visit Refirement: www.refirement.biz
• Watch Wendy’s TED Talk: Refirement, Not Retirement