The 'Boring Business' Myth: Why Your Industry Isn't Too Dry for Stories

"My industry is too boring for storytelling."

I hear this constantly from recruitment consultants, VA's, and B2B service providers. They see other businesses sharing engaging content and think, "Sure, but they have interesting businesses. Who wants to hear about virtual assistance or HR processes?"

The Éclair Epiphany

Last Friday, I walked into my local Corner Bakery, expecting to grab my usual sausage roll or maybe a red pepper and feta strudel. But then I saw them - eclairs. Not just any eclairs, but custard-filled ones.

Now, if you know anything about eclairs in Ireland, you know they usually come with fresh cream (sorry to anyone who makes or loves those!). But these? These were different. These were exactly what I was looking for.

And that's when it hit me - this is exactly how your ideal clients find you on LinkedIn.

They're not just browsing. They're looking for something specific. They're problem-aware and solution-aware. They're shopping. And just like I'd pass by a hundred fresh cream eclairs to find that perfect custard-filled one, your ideal clients are searching for their perfect solution.

Beyond the Basic Ingredients

Every service business has three types of stories hiding in plain sight:

1. Journey Stories

• The moment you realized your industry needed a different approach
• Why you chose this path over more "prestigious" alternatives
• What keeps you passionate about your work

2. Process Stories

• The unusual way you solve common problems
• Behind-the-scenes of your unique methodology
• What makes your approach different

3. Impact Stories

• Small victories that made a huge difference
• Unexpected lessons from client work
• Moments when your expertise really mattered

Real Examples from "Boring" Industries

A presentation skills trainer that I worked with shared that she used Beyoncé poses to inspire even the quietest person at her training to feel confident. We worked that Spotlight story through her content and her engagement soared.

The Non Executive Director who had a knack of finding that person who was the inconspicuous knowledge hub of the company. His ability to find those people that management hadn't noticed and tap into that potential turned failing businesses around. Telling those stories about small conversations showed his skill and got him hired.

Why Expertise Alone Isn't Enough

Here's the truth: your potential clients can find expertise anywhere. What they can't find is your unique way of solving problems.

Think about it:

• Hundreds of VAs can manage a calendar
• Thousands of recruiters can screen CVs
• Countless coaches can guide business growth

But only you:

• Have your specific experience
• Solve problems your way
• See opportunities others miss

Finding Your Stories

Start with these questions:

1. What do clients always ask about your process?
2. What mistakes did you make that taught you valuable lessons?
3. What seemingly ordinary part of your work actually fascinates others?

Remember: your everyday might be someone else's extraordinary.

The Power of Small Moments

You don't need a dramatic origin story or incredible transformations. Often, the most powerful stories come from simple moments:

• The email template that saved a client's relationship with their team
• The project management trick that rescued a deadline
• The small process change that transformed results

Moving Forward

Next time you think "my work isn't interesting enough to share," remember:

• Your normal is someone else's fascinating
• Your challenges are someone else's lessons
• Your journey is someone else's roadmap

The question isn't whether your industry has stories worth telling. It's whether you're brave enough to tell them.

Want to learn how to find and share your unique business stories?

Your stories are the secret ingredient to making a lasting impact on LinkedIn. If you're ready to start sharing your unique experiences, approach, and insights that attract your ideal clients, the Let’s Get Visible Society is the perfect place to do it.

Inside, you'll find expert strategies, actionable templates, and a supportive community that helps you consistently show up with content that resonates and builds your business. From crafting impactful stories to creating content that connects, you’ll have everything you need to stand out on LinkedIn.

Join today and start telling your story with confidence!