Stop Waiting for Your 'Big Break' Story: Why Small Moments Sell Better

Ever notice how we save the "good" wine for special occasions that never come? We do the same with our business stories.

We wait for the dramatic transformation, the six-figure launch, or the life-changing epiphany. Meanwhile, the stories that could be connecting us with our ideal clients slip by unnoticed, like coins falling through holes in our pockets.

The 'Nothing Interesting Happens Here' Myth:

When I met Jo, a talented Mental Health First Aid Trainer, she thought she had nothing to share. She asked me if I could help her create carousels like another company that she had noticed. Her content got no engagement. Initially I agreed, but then I discovered, in our first session, how many amazing stories and reviews she had. She just wasn't telling them in the right way.

All I had to help her with, was to teach her how to start showing her followers what she could help them achieve. Easy fix.

Why We Dismiss Our Best Stories

It's called the curse of knowledge. When something becomes second nature to us, we assume it's obvious to everyone else. That clever way you organize client projects? The unique questions you ask in consultations? The unconventional approach you take to problem-solving?

These aren't just habits. They're stories waiting to be told.

The Psychology of Small Moments

Here's what makes everyday stories so powerful: they're relatable. When a potential client reads about your morning routine or your system for handling difficult client conversations, they can picture themselves in the story.

Big success stories can inspire, but small moments create connection.

Real Stories, Real Results

Take Grace, a presentation skills trainer. Instead of sharing only her biggest wins, she started posting about using Beyoncé poses to help quiet participants feel confident. That post helped her followers to understand how she could work with their teams.

Or the restaurant I work with who showed behind the scenes footage of delivering a fresh, made to order corporate delivery, to demonstrate that they can deliver to large organisation. Result - huge growth in engagement and massive boost in corporate sales.

Finding Your Stories

Story-worthy moments are hiding in:

1. Your Daily Decisions

• How you choose which projects to take on
• The way you structure your day
• Your problem-solving approach

2. Client Interactions

• Questions you regularly answer
• Common concerns you address
• Small wins you celebrate

3. Behind-the-Scenes Moments

• Your workspace setup
• Your planning process
• Tools you couldn't live without

The Power of Perspective

Remember: what feels mundane to you might be exactly what your ideal client needs to hear. Your "obvious" is someone else's "aha" moment.

Moving Forward

Start spotting stories by asking yourself:

• What did I help someone with today?
• What problem did I solve differently?
• What small victory did I celebrate?
• What question did I answer?

These moments aren't just fillers until your big break story comes along. They ARE the story.

The Real Secret

The most powerful stories aren't about massive transformations. They're about the small moments that show your ideal clients that you understand them, that you've been where they are, and that you have a unique way of helping them get where they want to go.

Your story isn't waiting to happen. It's happening right now.

If your business is struggling to tell your stories then reach out to me. We can see how I can help you to create your unique stories. Book a meeting in my calendar https://calendly.com/elaine-walsh-mcgrath/one-to-one-meeting

OR join my  Spotlight Stories™ Workshop. In the 90-minute session, you'll discover:

• How to find stories hiding in plain sight
• Turn everyday moments into magnetic content
• Create genuine connections that convert

No pods. No fake engagement. Just real stories that attract real clients.

Join me on February 26th at 1pm GMT Early Bird Price: €25 (Regular €47) Limited to 30 participants

https://www.elainewalshmcgrath.com/offers/w5zUUsmz/checkout